In 2018, Gilbert Town Council adopted a new Heritage District Redevelopment Plan. This plan outlines long term goals and strategies for the district to achieve the public's vision of the area. One of the key requirements of this plan includes developing a friendly wayfinding system for the benefit of both Gilbert residents and out-of-town visitors.

Signage and wayfinding systems are a hallmark of great places and can make a positive impact on community interaction while greatly enhancing the urban landscape and encouraging travel and exploration throughout the District. Presently, there are no uniform wayfinding signs within the District to guide visitors to items such as parking, entertainment destinations and public amenities. The signage becomes a vital tool for connectivity within the Heritage District, as it communicates and celebrates the strengths of District amenities and contributes to its overall economic health of the Town by helping to attract businesses, residents, and tourists while creating a positive experience. Strong wayfinding strategies, design and implementation will affect the overall appeal of the District through a palette of structures, graphics and communications well positioned to ease the flow of increased traffic within the District.

In 2024, the Heritage District Wayfinding and Placemarketing Plan was completed. The plan includes:

• A new establish identify that visually communicates the Heritage District
• A consistent signage and wayfinding systems across a range of mediums to improve navigation for all modes of travel, guide individuals to landmarks, facilities and amenities, and promote walking and bicycling within the District
• A phased approach to installation of signage over multiple years 

Survey  

As an initial phase of this project, Gilbert opened a community survey which ran from May 4, 2023 to June 1, 2023. The survey received over 800 responses.

External Stakeholder Group 

A public external stakeholder group was formed including Heritage District Residents, Merchants and appointed and elected officials to advise on the project throughout its creation process.  

Public Meetings 

Redevelopment Commission Study Session November 15, 2023 (0:43 - 28:26) 

Town Council Study Session November 28, 2023 (9:25 - 35:30) 

Planning Commission Study Session December 6, 2023 ( 2:25-20:05) 

For questions, feedback or more information contact: 

Sydney Bethel Price
Redevelopment Project Manager
sydney.bethel@gilbertaz.gov
(480) 209-8927

For more information about this project, contact:

Sydney Bethel Price
Redevelopment Project Manager
sydney.price@gilbertaz.gov
(480) 209-8927